SentinelOne
Brand Guidelines

Resources and guidelines to assist when bringing the SentinelOne brand to life.

Introduction

The SentinelOne Brand Guidelines serve as a guide for internal team members as well as external contributors assisting with content creation. Please adhere to the guidelines provided on this page when creating marketing materials for SentinelOne.

01

Logo

This is our primary logo. It is composed of an icon - the helmet - and the wordmark. It should be your first choice when placing a logo. The logo should always include the register mark.

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02

Logo

Clearspace

To give the SentinelOne logo proper exposure on a page or screen please provide ample clear space around the mark.

The clear space should be to equal at least the width of the icon. Use the accompanying diagrams for reference.

03

Logo

Incorrect Use

The SentinelOne logo should not be altered in any way. Do not add drop shadows, glows, shadows, or any other effects that would change the logo.

04

Colors

Primary +
Secondary

Our brand identity is based on vibrant colors that harmoniously come together to help form a strong and powerful visual message. Our purple is central to our visual identity and needs to be included in every form of media that we put out. The SentinelOne colors should not be adjusted or modified whatsoever.

Primary Colors
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Sentinel Purple

Hex     #6B0AEA

RGB     107, 10, 234

CMYK  75, 79, 4, 0

PMS     2090

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VANTA

Hex     #0B0C1B

RGB     11, 12, 27

CMYK  97, 87, 48, 66

PMS     433

WHITE

Secondary Colors
Chimera #301BAA

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Kline #2E21F3

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Iris #56EEF4

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Signal #39F0BA

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05

Typography

Our primary font is a contemporary and grotesque font called Gotham. It was developed by Hoefler&Co. The primary use for Gotham in its Bold weight but there are situations were using the light is acceptable.

Our secondary font is IBM Plex Sans. It was designed specifically for screens by IBM. We use IBM Plex Sans Regular for body and long form copy.

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Primary Typeface / Gotham

Gotham Bold

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
123456789
-,./!?;’()-+#

Secondary Typeface / IBM Plex Sans

IBM Plex Sans

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
123456789
-,./!?;’()-+#

06

Icons

Our icons are custom made for the SentinelOne brand. We are continuously adding more icons to our library with each project. Icons should only appear in Sentinel Purple, Vanta, or White.

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07

Visuals

The majority of the imagery in the SentinelOne brand uses our proprietary 3D visuals. These visuals were created solely for SentinelOne and visualize multiple concepts of our platform.

Download the SentinelOne Brand Assets

Download our SentinelOne Brand Guidelines and Logo Package here. These graphics and documents are proprietary and protected under intellectual property laws. Do not alter in any way.